How often do you find yourself answering with the word “Busy” when someone asks you how you are? Somewhere along the way, being busy became our permanent default position, not something that’s temporary or seasonal. Most of us are just stupidly busy. Back-to-back-to-back meetings. Constant notifications. A never-ending to-do list… Everyone’s rushing. Everyone’s reacting. Everyone’s overwhelmed. And despite the fact that most of us are paid to think, we’re left with very littl

I put together a simple set of personal commitments for Cannes. Not a manifesto. Not a wellness programme. Just a way of showing up as my best self and navigating one of the biggest weeks in the creative calendar without coming home completely broken.

The North Star is the ultimate navigation tool. How all the constellations move around the North Star. How once you know where that one star sits, everything else falls into place. What has this got to do with brands? Everything.